5 principles of human-friendly facades

Amsterdam old town

The principles of humane architecture are nothing new. You have probably heard about most of them and you have almost certainly seen them in number of older buildings. But what makes them more relevant today than ever before is the knowledge about human psychology. It shows that we need to return to these principles and create a new kind of architecture – modern, but human-centered. And designing good facades is one of the key parts of this process.

But first we need to talk about beauty. In the past century under the influence of philosophy and modern art, most of us have adopted the adage that “beauty is in the eyes of the beholder.” But even this belief is slowly falling apart thanks to science. Of course, there are differences in what we find beautiful. But research also shows that, in reality, we are much more similar in our perceptions of beauty. This is because beauty is not just an inexplicable and purely subjective concept. Beauty is also a feeling with which our brain responds to the environment and sensations which help us survive.

Continue reading “5 principles of human-friendly facades”